User-Centric Design

 
My role as a Lead Product Designer is to oversee stages of the UX/UI process for all projects. Working within a small team, my broad skill set was understandably stretched across the entire lifecycle. This means stepping in at various stages of the process and where my skills were needed the most. 
Working closely with the UX team, I was not only reviewing work for sign-off but taking a hands-on approach during the discovery and research phase– right through to user-testing wireframes and prototypes. 
Our iterative design process consisted of A-B testing and intensive user-testing, surveying and sessions recording... test, observe and fix, test, observe and fix.
Ultimately, building engaging web visuals and features that are easy for the user to navigate and enjoy, whilst maintaining customer retention for the business.
 
 

Castrol Concierge Showreel

Journey-mapping | Sky

Sky Q Launch Buy-in journey

The launch of a new product such as ‘Sky Q’ is a huge undertaking. I was briefed to work on all areas of the welcoming journey and customer engagement. Welcome email newsletters, product introduction and setup.

 
 

UI design | ES Homes & Property

ES Homes & Property Web Redesign

Redesign of ES Homes & Property's overall look and feel. Optimising user journey and flow throughout the site. With a focus on ‘Area Guides’ and ‘Navigation Bar’.

 
 

Premium App | The Independent

Premium App Explainer

.

 
 

Wireframing | The Independent

New registration Form

Development of Independent’s new registration form. Further insights and user feedback led the product team to develop options for new user registration. The previous form was too long and had unnecessary fields. New options remove 20% of original fields, plus promotes paid-premium subscription. See here live insitu.

 
 

Wireframing/Mapping | The Independent

Cancellation Flow development

Development of Independent’s cancellation flow. Fine-tuning the customer journey with promotional prompts before the Win-back phase of the cycle.

 
 

Prototyping | Evening Standard

ES Shop the look Feature development

Developing and prototyping Evening Standard’s Insider brand ‘Shop the look’ Feature. This feature was developed to push click-rates for fashion display ads.