Dynamic visual storytelling that merges creativity, strategy, and style to deliver memorable brand experiences.
The Independent | Indy Student Sub/Roadshow Campaign
I led the design and art direction for this nationwide student campaign, promoting The Independent's discounted subscription during Freshers Week. We toured UK campuses to showcase curated, trustworthy news for £3.99/month.
I produced digital and print assets to drive awareness and sign-ups, and worked with a commissioned illustrator to develop a relatable, student-focused storyboard.
Storyboard | A Day in a Life…of a Graduate
I worked closely with a commissioned illustrator to art direct this illustrated storyboard. The scenes were crafted to reflect key student moments throughout the day, making the campaign relatable and visually compelling.
The Dorm
The Commute
The Lecture
On campus
The Rally
Evening Standard | WTC Podcast Artwork
The Independent | Indy E-books & Magazines
As part of The Independent's marketing strategy, my team and I developed a collection of e-books that were available for free download to users who subscribed to our email newsletters.
This initiative not only provided valuable content to our audience but also served as an effective lead generation tool, encouraging more users to join our mailing list. By offering high-quality, informative e-books on relevant topics, we engaged readers and established The Independent as a trusted source of knowledge.
Subscribers received regular updates, exclusive offers, and early access to new content, strengthening their connection with our brand and enhancing overall user loyalty.
