Optimising and transforming Car Insurance landscape with Generative AI.
This proposition below aimed to improve the overall customer experience by implementing generative AI within By Miles business model.
Company
By Miles - Car Insurance
My Role
Lead Product Designer / Design Consultant - Workshop Facilitator - Research & Insight - User Experience Design - User Interface Design
Enhancing Member Reporting Experience
Our primary goal is to design a system that allows members to report their readings effortlessly and regularly. The reporting process should be intuitive, quick, and provide a sense of accomplishment to the users. In addition, aim to integrate mechanisms that verify the accuracy of the reported mileage to ensure data reliability.
Dates
2024
Gamification.
Incentivising users to accurately log mileage
Earn Rewards Effortlessly:
Engage with the 'Points By Miles' rewards program by opting to submit your mileage through the integrated system. Each journey you log contributes to your points tally, unlocking potential rewards and benefits without any extra steps. It's a smart way to make every mile count.
Google Maps Integration.
Sync your recent journeys and spent mileage
Seamless Journey Logging with Google Maps:
By integrating with Google Maps, the By Miles platform offers a hassle-free experience for users to track their journeys. Simply sign in to your account, and your mileage will be automatically recorded and synchronised. This not only ensures accurate trip data but also streamlines the process of mileage submission.
Live Webinars.
Building a community of informed and engaged users
By Miles can offer engaging Live Webinars designed to help users fully understand and leverage new features, as well as to provide comprehensive guidance on the app's functionalities. Through these webinars, By Miles emphasises the significance of accurate mileage reporting and educates customers on the best practices to follow. This initiative aims to minimise errors in reporting and enhance the overall user experience.
The conclusion
The proposed enhancements in this document encourage us to envision the future of car insurance, particularly how we can leverage generative AI to make the insurance process more efficient.
Currently, the implementation of a mileage tracker is a practical solution, but it may present challenges as we evolve our pay-by-mile car insurance offering.
By adopting a backcasting approach—envisioning an ideal future and planning backwards—we can innovate the car insurance industry. This strategy ensures that By Miles remains proactive and forward-thinking.
Incorporating user testing for our product and its new features is vital for customer experience (CX) transformation. To this end, it's recommended that our roadmap includes a detailed guide and procedures for integrating customer feedback on new feature suggestions directly into our development process.