The Moonpig Initiative:
Revolutionising Online Gifting with AI
A suite of innovative features that leverage cutting-edge AI technologies to propel Moonpig to the forefront of the online gifting industry.
The challenge
To build a suite of innovative features that leverage cutting-edge AI technologies to propel Moonpig to the forefront of the online gifting industry.
Company
Moonpig Group Plc
My role
Lead Design Consultant - Research & Insight - User Experience Design - User Interface Design
Dates
2023 - 2024
Moonpig, known for its personalised greeting cards and gifts, are embracing artificial intelligence (AI) to enhance the online gifting experience. This initiative involves integrating AI technologies into the platform to offer customers a more tailored and efficient way to find and send gifts.
Product Development Streams
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Strategy Stream
Our Strategy teams ensure that the development process aligns with the broader business goals and market needs.
Market Analysis
Product Vision
Risk Management
Performance Metrics
Roadmap Planning
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Experience Stream
Our experience streams focus on the creation of products that provide meaningful and relevant experiences to users.
User Research
User Journeys
Accessibility and Inclusivity
Usability Testing
Analytics and Feedback
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Tech / AI Stream
Tech Streams:
Using technological innovations and advancements to guide and propel the product into a future-state environment .
AI Streams:
Using machine learning, natural language processing, computer vision, or other AI techniques to offer intelligent features.
Discovery: Methodology
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Customer Analysis
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Data Analysis
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User Feedback
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Brainstorm & sketch
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User Stories
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User Flows
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Accessibility
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Test
The AI Initiative
Developing a process by creating an actionable, focused and adaptive strategy tailored to this environment of uncertainties and constraints. This approach identifies the most impactful strategic initiatives, distinguishes near-term priorities from longer-term issues, and provides optionality in a fast-changing space.
How AI could revolutionise the online gifting process through Moonpig's initiative:
AI Personalised Recommendations
Sentiment Analysis driven by AI
AI-driven chatbots for customer support
AI smart reminders / Auto-send
Using AI initiative to encourage Moonpig Plus buy-in
Moonpig is poised to transform the online gifting industry by integrating cutting-edge AI technology. This ambitious move is designed to elevate the entire gifting process, providing a smarter, more intuitive, and highly personalised experience for users. By redefining the conventional methods of choosing and dispatching gifts, Moonpig is set to set a new standard in the market.
As part of Moonpig's strategic plan to expand its business and enhance its AI capabilities over the next five years, a variety of innovative features will be added to the Moonpig Plus subscription service.
One of the first enhancements to be rolled out is the innovative Auto-send feature. This powerful tool acts as your virtual personal assistant, ensuring you never forget a special occasion again. With a simple click, you can arrange for your cards and gifts to be automatically sent out on time, year after year, with Moonpig Plus.
Discover the Future of Gifting with Moonpig Plus
Auto-send Feature: Experience the convenience of having a personal assistant at your fingertips. With our new Auto-send feature, you can effortlessly schedule your cards and gifts to be delivered punctually for every important event. Say goodbye to last-minute rushes and missed occasions—Moonpig Plus is here to ensure your thoughtfulness is always on schedule.
Activating Moonpig AI when using Auto-Send feature
When activated, Moonpig AI delves into the heart of your past in-card messages, discerning the emotions conveyed to your recipients. By understanding the nuances of your personal sentiments, this intelligent system tailors gift recommendations to resonate deeply with your loved ones.
As it learns more about the preferences of your recipients, Moonpig AI fine-tunes its suggestions, ensuring that each card and gift you send is not only sentimentally aligned but also reflects the unique tastes of those you care about. This feature, available within the 'Auto-send' options, ensures that your thoughtful gestures are always impactful and personalised.
