IKEA Food (Online) Implementation

This proposition for the IKEA Food Market, focusing on enhancing the purchasing and checkout user journey.

The challenge

This proposition outlines a forward-thinking strategy for the IKEA Food Market, developed with the understanding that comprehensive market and user research has already been conducted. These research efforts have provided valuable insights into real-life consumer behaviours and business requirements, ensuring that our approach is tailored to meet the specific needs of both IKEA and its customers.

1. Informed by Research

2. Tailored Strategy

3. Enhancing Customer Experience

4. Business Alignment

Company

Ikea Group

My role

Design Consultant - User Experience Design - User Interface Design

Dates

2022-2023

3. Enhancing Customer Experience

Discovery: Methodology

  • Customer Analysis

  • Data Analysis

  • User Feedback

  • Brainstorm & sketch

  • User Stories

  • User Flows

  • Accessibility

  • Test

The additional feature mentioned is a Recipe Section. This would serve as a content marketing strategy to promote the launch of Ikea food online by providing users with recipes that can be made using Ikea's food products. This feature aims to add value to the customer experience and encourage the purchase of Ikea food items by inspiring customers with meal ideas.

Previous

Prezola | Wedding Gift List
Next

Waitrose & Partners